Last updated:
Project Genie is Google’s web app for creating AI worlds you can walk around in. It launched on January 29, 2026, powered by Genie 3. To use it you need a Google AI Ultra subscription, you must be 18 or older, and you must live in a supported country. Here is how it works, what it costs and what to expect.
Before you pay for anything, check three things in the Google Labs FAQ: you are 18 or older, your country is on the supported list, and you have, or are willing to buy, a Google AI Ultra subscription. If any of these rules you out, see our list of Project Genie alternatives.
Go to Google Labs and launch Project Genie, signed in with the Google account that has your Ultra plan. It runs in the browser. This site is not affiliated with Google and does not host the app.
Describe your world and your character in text, and optionally add a generated or uploaded image. Project Genie shows you a preview image first, so you can adjust the world before you enter it. You can also choose a first-person or third-person view.
Move through the world and it generates the path ahead in real time, based on what you do. You can adjust the camera, remix other people’s worlds by building on their prompts, and download a video of your exploration. You get a video, not a game file.
Google lists Project Genie as one of the benefits of Google AI Ultra. On Google One’s US page, Ultra starts at $99.99 per month. Prices in other countries differ, and “from” means some plans cost more, so check the price at checkout for your own account.
| Item | Official information |
|---|---|
| Subscription needed | Google AI Ultra |
| Ultra price (US) | From $99.99/month, USD (checked Oct 28, 2026) |
| Project Genie on its own | No standalone price listed |
| Free tier | None announced |
| Genie 4 API price | Not announced; Ultra is not an API plan |
Project Genie launched in the United States only. Google Labs now lists more countries and territories, including the United Kingdom, Canada, Australia, Japan, South Korea and Singapore. The full list changes over time, so check the official Google Labs FAQ for your location before subscribing. You may see figures like “140+ countries” online; we could not find that number on any official Google page, so we do not repeat it. Being in a supported country is not enough on its own: your Google account also needs an active Ultra plan, and you must be 18 or older.
You sketch your world and character before stepping in. Google’s Nano Banana Pro image model creates the preview, which you can inspect and edit. The world you then explore may not look exactly like the preview.
Genie 3 generates the world ahead of you in real time as you move, so the scene responds to where you go instead of playing a fixed clip. That is what makes it feel playable.
Browse worlds in the gallery and remix them by building on their prompts. It is also a good way to learn how other people write prompts that work, even though the same prompt will not give identical results.
Project Genie launched on Genie 3, Nano Banana Pro and Gemini. On October 27, 2026 Google said Genie 4 is coming to Project Genie, starting with Ultra subscribers, but has not announced that the switch is complete. You can join Google’s official Genie 4 waitlist from the DeepMind announcement.
At launch, each generation was limited to 60 seconds. Google also warned that worlds may not follow your prompt or image closely, physics may look unrealistic, and controls can lag. Check the app’s help pages, since limits may change with Genie 4.
Some Genie 3 abilities shown in DeepMind’s research, such as promptable events that change the world while you explore, were not included in Project Genie at launch. What you see in a research demo may not be in the app yet.
One email when the API opens. Nothing before that.
No spam · Unsubscribe anytime Privacy
No. Project Genie requires a Google AI Ultra subscription, and Google has not announced a free tier.
In the US, Google AI Ultra starts at $99.99 per month (checked October 28, 2026). Prices vary by country.
It launched on Genie 3. Google says Genie 4 is coming to Project Genie, but has not confirmed that the rollout is complete.
Yes, in some countries. Google Labs lists supported countries including the UK, Canada, Australia, Japan, South Korea and Singapore. You also need Ultra and must be 18 or older.
At launch, each generation was limited to 60 seconds. This may change as Google rolls out Genie 4.